Only Connect: Cable/Connector Companies using technology to help customers Industry Comment Electro Ramblings

Only Connect: Cable/Connector Companies using technology to help customers Industry Comment Electro Ramblings

2013/07/29

3M twitterIn previous blogs I highlighted Molex Commector.com and RS Design Spark, where companies are leading the way in information delivery specially for the purpose of helping their customers.

This week 3M enters the ring with their 3M Esperance newsletters. The content packed into these informative newsletters leads to more in-depth technical information on their website. The great thing about what 3M are tying to do is they way they are engaging with their customers though multimedia such as their Q&A via Twitter, where you can ask engineers questions live!

This is a great move and anything that helps us to work better can’t be a bad thing!

With the bar being set high, how can we in small and medium sized businesses compete? It is easier than you think – develop the habit of weekly blogging and sending out tweets for a start.

Anything you can do extra will show your customers that you are current and providing useful information – your customers will be very impressed!


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