Five Consumption Trends in 2012

Networking is everywhere at once, people-unit’s new service providers, cloud, smart phones, social media, 2012 consumption trend is very clear about the information and communication – communication and information industry development.

1, Network connection is King

In today’s society, network connections and the air that we often breathe, walking path and consumption of electric power is just as important, indispensable. Once the network is connected, if they have to cut their spending, the Internet consumer is not willing to give up. Network connections are not only very important for keeping friends contact, but also are more revenue channels. Ericsson and management consultants conducted a study in 2010, showed that 10% broadband penetration growth can spur GDP growth 1%. The study also showed: each additional 1000 new broadband connection generated about 80 new jobs. Ericsson, ArthurD.Little and Sweden Chalmers University of tech has a new study carried out jointly an in-depth analysis of fast broadband connections on the socio-economic impact, that broadband connections has produced significant benefits. The study concluded that if the speed of broadband connection of a country increases 1 time, can lead to the country’s GDP growth 0.3%.

2, everyone can become a service provider

Biggest change may actually happen to us is usually considered outside the field of information and communication technologies. Consumers walk in the streets every day, never tires to the Internet anywhere, anytime, they created a huge demand for new services. We are creating a new social atmosphere, if the consumer goods and consumer services companies want to continue to maintain relationships with customers, we must face the challenges of a mobile service provider. Not only that, since many services are very specific, the actual operation is not particularly complex. For a large number of micro-enterprises and the consumers themselves, open services and application development of commercially viable opportunities. Everyone can participate in a mobile service provider.

3, Social media redefines news

Ericsson recently has carried out a survey about Japan 3.11 consequences of earthquake and tsunami. Survey results showed that social media grew rapidly and became the trusted source of broad access to information, which we are very surprised. Speed like virus, social media spread rapidly, the affected people who not only can use social media, and under bad the television coverage, and the phone cannot be switched on, the social media can also provide them with useful and important information. In other news sources when reliability is difficult to win trust or can not make a clear explanation, social media can also provide the necessary explanations. Recently in a field survey carried out in New York, we have the same feelings. An earthquake happened at that time, people get the earthquake news with Facebook rather than CNN

4, Cloud makes things easier

Telecoms and ICT providers of cloud services will continue to grow. But consumers see cloud as sharing all the information and media platforms. Survey showed that consumers have a variety of devices that can be used or generated media. Therefore, we see that in the United States digital camera users, 49% hope the camera can be directly connected to the Internet, making it possible to directly upload photos. This much simpler than through a memory card and adapter rolled over. As broadband speeds increased and break through the bottlenecks in the network, and cloud technologies will be able to further improve ease, answering a customer’s question “How can I easily upload photos to the Flickr” problem. For similar reasons, 36% consumers want their iPod or MP3 player to connect to the network directly to download music. However, in fact, the iPod fans also have a problem, which is how to transfer music from ipod to itunes directly. As we all know the iTunes app gives us more convenient way to transfer local files to iPod, iPad, iPhone, but it is not everything, if our computer crashed and all the songs, videos, books are on the iPod. What do we do now? We are in search for a variety of methods on internet, but the answer is to transfer songs, videos, photos etc. So the best way is to use an ipod to mac transfer .

Also 30% portable gaming device players want to be able to access online game store to purchase your favorite games.

5, consumers prefer everything under control

In an era of economic turmoil and frequent natural disasters, consumers make an effort to strengthen the management of consumption. In places like Japan 3.11 earthquake when devastating disasters occurred one after another, we see consumers interested in public facilities such as electricity and water supply services. Similarly, changes in disposable income also drives consumers to manage consumer services requirements, fully understand and manage consumption bring more benefits to our everyday lives.

Five Consumption Trends in 2012

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